Arthur Leydin, who died in February 2010, was a dominant presence on the Australian design landscape from the 1960s to the 1980s, particularly in corporate design and branding. He will be remembered as one of Australia’s leading ‘design thinkers’. He had a strong design philosophy, and his many articles, talks and discussions on ‘design process’ were commanding and erudite.
Over five decades he opened offices in Melbourne, Sydney, Brisbane and Cairns. His practice covered branding, packaging, publications, architectural signage and the design of exhibitions, posters, products and stamps. From 1966-1968 he was Vice President and Director of Design of the influential ‘modernist’ design firm Unimark International at their Chicago and Detroit offices.
Throughout his career he embraced business ideas and retained an historical as well as regional perspective on art and design culture. He was essentially a ‘modernist’ with a respect for progressive business people and ideas, and a reverence for the craft of design.